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Fred Van Allen

Pomona's #1 REALTOR®

Top 1% Southern California REALTOR® | 50+ Years of Real Estate and Marketing Experience | 350+ Five-Star Reviews

Your Home Is Likely Your Most Valuable Asset. You Deserve the Best.

Selling your home is one of the most important financial decisions you’ll ever make. You deserve a REALTOR® with proven results, exceptional marketing expertise, extensive local knowledge, and the experience to protect your interests.

You deserve more than an ordinary REALTOR®.

Fred Van Allen is ranked the #1 REALTOR® in Pomona and among the Top 1% of Southern California REALTORS®. With more than 50 years of real estate and marketing experience, over 200 homes sold, and more than 350 five-star client reviews, Fred brings a distinctive combination of expertise, innovation, and personal service to every transaction.

Exceptional Marketing. Exceptional Results.

Fred believes three essentials drive a successful home sale: strategic pricing, exceptional marketing, and making the property easy for qualified buyers to see. His comprehensive marketing approach includes professional photography, cinematic property videos, detailed floor plans, compelling property descriptions, digital advertising, social media promotion, targeted buyer outreach, and his signature Mega Open Houses. His innovative real estate video marketing has earned national recognition from Tom Ferry International, BombBomb, and vScreen.

The Numbers Tell the Story

According to TrendGraphix market data, Fred’s performance comparisons demonstrate the difference that experience, marketing, and negotiation can make:

600%

More Homes Sold

7%

Higher Selling Prices

37%

Faster Sales
These TrendGraphix-based performance comparisons reflect Fred’s commitment to delivering outstanding results for his clients.

Why Sellers CHOOSE FRED

STRATEGIC PRICING

Market knowledge and positioning designed to attract serious buyers.

EXCEPTIONAL MARKETING

Professional photography, video, drone tours, floor plans, property storytelling and targeted digital promotion.

MAXIMUM EXPOSURE

Mega Open Houses, database marketing, online advertising, Fred's social platforms, First Team exposure and broad digital reach.

EXPERIENCED NEGOTIATION

Decades of real estate and marketing experience applied to price, terms, contingencies and closing.

More Than 50 Years of Real Estate and Marketing Experience

Fred began his career in real estate advertising at the Los Angeles Times in 1974 and earned his California real estate license in 1976. He returned to full-time residential real estate sales in 2011.

This unusual combination of advertising expertise and real estate experience helps sellers make informed decisions about pricing, presentation, marketing, offers, negotiations, and closing.

Pomona's Historic and Classic Home Specialist

Fred is especially known for his expertise in historic, vintage, and classic homes, including Craftsman, Victorian, Tudor, Spanish Revival, and Mid-Century Modern architecture.

As a longtime Pomona resident and Lincoln Park Historic District specialist, he understands the history, architectural character, and distinctive appeal of Pomona’s established neighborhoods.

Fred has also been actively involved in historic preservation and community organizations, including the Lincoln Park Historic District and Pomona Heritage.

Fred and Dawn Van Allen — Experience Working Together

Fred works alongside his wife, Dawn Van Allen, REALTOR®️, whose background includes approximately 20 years of professional architectural experience.
Dawn contributes valuable expertise in staging, architectural presentation, landscape design, and curb appeal.
Together, they help sellers prepare, position, and showcase their properties to attract qualified buyers.

FIRST TEAM REAL ESTATE HALL OF FAME

Honored as a member of the First Team Real Estate Hall of Fame.

Awards, Designations & Certifications

  • Rookie of the Year (2012)
  • Presidential Volunteer Service Award
  • Nextdoor’s #1 Realtor in Pomona
  • Certified Real Estate Marketing Expert
  • Certified Residential Sales & Senior Specialist
  • Certified GREEN Professional
  • Certified Military & Credit Union Specialist
  • Certified Real Estate “Professional” – Pepperdine University

Offering These Premiere Services

Fred Van Allen Specialties

Listing Agent / Seller Representation

Historic, Vintage & Classic Homes

Lincoln Park Historic District

Luxury Home Marketing

Residential Real Estate

Buyer Representation / Relocation

350+ FIVE-STAR REVIEWS

SEE WHAT MY CLIENTS SAY.

Claudia Mejia

We loved the house the moment we walked in. Fred was sitting on the couch, making us feel so welcomed. He immediately introduced him self and gave us a quick glimpse of the beautiful history behind this amazing home. Thank you Fred it was definitely a pleasure. We are very happy to be part of this beautiful neighborhood.

GJ

Fred Van and his team were great very Helpful, knowledgeable, and great communicators, Fred has help my family in all Real estate needs and would recommend him to any person that need a experience agent. I’m glad my brother and dad recommended him to me, anytime I needed help with some thing I didn’t know he would always be available to explain everything in my process. He will fight to get the Best deal possible on the property.

Darleen Vorobyov

From start to finish, Fred was very detailed. He was quick to answer all of our questions and provided the reassurance we needed throughout the home buying process. He was involved at every step, advocating for what we wanted, working within our budget, providing insight that only comes through years of experience, and ensuring that communication between all parties were clearly expressed in a timely manner. We couldn't have hoped for a better realtor to walk us through out first home purchase!

Matt Hillard

Fred, Dawn and their team at Van Allen & Associates are top notch! Expert negotiation and great communication throughout the whole process and their experience and skill shine above. Definitely a well oiled team and know how to get things done - it was a pleasure working with you!

Eric Duncan

Fred is incredibly knowledgeable of so many things real estate - from Historic Homes, Architecture & Design, and such a wide spectrum of subjects. No one knows Lincoln Park and Pomona better than Fred Van Allen, not to mention I couldn’t recommend a more trustworthy and skillful agent in this business. He is highly recommended and respected by his peers!

THINKING ABOUT SELLING YOUR POMONA HOME?

Your home deserves exceptional representation. Whether you’re ready to sell or simply exploring your options, Fred can help you understand your home’s market value and develop a personalized strategy designed to achieve the best possible outcome.

Your Home Is Likely Your Most Valuable Asset. You Deserve the Best. Not Your Ordinary REALTOR®.
Fred Van Allen | Van Allen Associates | First Team Real Estate
California DRE #00553496

WHAT'S MY HOME WORTH?
CONTACT FRED
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